Why afpHorizon?

It’s What We Do For You

  • Grow your market share and client base using a range of marketing tools that fit the way people live, work and shop today.
  • Increase your customer loyalty and visibility in the community with carefully tailored after-care programs and other community presentations
  • Make sure that you reach all families in your market, regardless of income, with our new Final Expense plan

It’s What We Bring to the Table

  • Adaptability to changing market conditions - we offer solutions that respond to the current trend away from “traditional” funeral services while preserving the traditional aspects of a funeral vital to the grieving and healing process
  • Marketing expertise - our training seminars will teach you how to market your pre-need sales to increase your at-need volume
  • Choice - our partnerships with insurance companies mean that you can offer your clients a wide range of pre-need products

It’s Who We Are

  • Focus - afpHorizon focuses exclusively on funeral service - the funeral care business is our core expertise
  • Expertise - Directors and staff are all trained funeral service and insurance professionals; we know the business
  • Experience - Our team of funeral service professionals have decades of combined experience in the funeral industry



Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our pre-need market. We have more than doubled our pre-need sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in pre-need is an increase in at-need calls. Overall, a resounding success!

Willard Glosson, owner/manager
Pennington and McCurdy Funeral Homes, San Marcos, Texas