Specialized Pre-need Services

Increase Your Revenue with Pre-Need Sales

  • Our partnerships with several highly-rated insurance companies allow us to provide you with a range of funeral pre-planning products to offer your clients.
  • Program presentations by your counselors will help you reach new families within your community, solidifying your market share and raising awareness about your advance funeral planning services.
  • Our pre-need presentations will help to educate your prospects as to which products will best meet their funeral service pre-arrangement needs.
  • As your funeral services marketing partner, we'll also show you how to actively market your pre-need sales to increase your at-need volume.



Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our pre-need market. We have more than doubled our pre-need sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in pre-need is an increase in at-need calls. Overall, a resounding success!

Willard Glosson, owner/manager
Pennington and McCurdy Funeral Homes, San Marcos, Texas