Full Branding Services


What Does Your Community Think About Your Funeral Home?

Are you ready for your funeral home to step out in your market space in a big way?

If so, you now have a way to take the bull by the horns and get serious about conveying to your prospective families who you are, what you do, and your funeral home's caring culture with afpHorizon's marketing and advertising innovations.

  • We can show you the marketing road map for everything your funeral home needs to do to keep you on track with where you want to take your funeral home business for the long term.
  • We know how to reach your prospective families with the right branded messaging!
  • How Funeral Homes brand themselves and generate leads in this fast changing environment takes smart new ways of thinking and we can structure a customized plan for your Funeral Home.



Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our pre-need market. We have more than doubled our pre-need sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in pre-need is an increase in at-need calls. Overall, a resounding success!

Willard Glosson, owner/manager
Pennington and McCurdy Funeral Homes, San Marcos, Texas