Aftercare Programs

Aftercare Programs

Taking care of families after they have lost a loved one is a vital touch point for your funeral home in your community. This service genuinely makes a difference in people's lives. Our carefully designed Aftercare programs build good will and will enable you to:

  • Perpetuate your funeral home's good name recognition and reputation via the most effective advertising—word of mouth
  • Gather valuable customer information using our proven methods
  • Maintain complete control of your Aftercare Program data as an afpHorizon partner
  • Provide the best in grief support for the families you serve

Knowing how to follow up with families after the service is key to maintaining your customer base and building name recognition in your market space. 

afpHORIZON can help you implement a successful Aftercare Plan specifically tailored for your funeral home and the people who live in your community.

Our programs are compassionate and non-invasive but effective, enabling you to stay in contact with families who know your good name and will at some point have a future need for your services.

Plus, even though you're using our techniques and methods, you retain complete control of your Aftercare program.



Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our pre-need market. We have more than doubled our pre-need sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in pre-need is an increase in at-need calls. Overall, a resounding success!

Willard Glosson, owner/manager
Pennington and McCurdy Funeral Homes, San Marcos, Texas