Services & Products

Services & Products

  • Pre-Need Programs—flexible funding programs developed by our insurance partners, providing a funeral pre-planning option for almost any budget.
  • Marketing Expertise—direct mail, online marketing, social media, and other innovative marketing tactics to help increase awareness and increase market share within your community.
  • Marketing Training & Seminars—we have training systems that will help you to market your pre-need sales to increase your at-need volume. Our trained staff will also help you prepare effective group presentations.
  • Aftercare Programs—take advantage of the best advertising in the world—word of mouth—with a compassionate and effective after-care system designed for your funeral home.
  • The Horizon Plan™—affordable final expense insurance plans that makes it possible for you to serve families of any income level.



Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our pre-need market. We have more than doubled our pre-need sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in pre-need is an increase in at-need calls. Overall, a resounding success!

Willard Glosson, owner/manager
Pennington and McCurdy Funeral Homes, San Marcos, Texas