Who We Are

Who We Are

  • Focused - afpHORIZON focuses exclusively on funeral service - the funeral care business is our core expertise
  • Experts - Directors and staff are all trained funeral service and insurance professionals—we know the business
  • Experienced - Our team of funeral service professionals have decades of combined experience in the funeral industry



Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our pre-need market. We have more than doubled our pre-need sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in pre-need is an increase in at-need calls. Overall, a resounding success!

Willard Glosson, owner/manager
Pennington and McCurdy Funeral Homes, San Marcos, Texas