Why AFP

Who We Are

  • Your Partner in Excellence
    At AFP, we not only support funeral homes; we empower them. Rooted in faith, family, and service, we are committed to helping you deliver exceptional care while achieving your business goals with innovative solutions.
  • A Legacy of Leadership
    With over 25 years of expertise, AFP has been the trusted ally of funeral homes nationwide, providing tailored marketing strategies, training, and aftercare programs to strengthen relationships and build loyalty.
  • Driving Growth Together
    Your success is our mission. Using strategic planning and adaptable tools, we help you navigate the preneed, at-need, and aftercare markets, ensuring your funeral home thrives in an evolving industry.

What We Bring

Adaptability

We provide customized options that adapt to evolving preferences while preserving the essence of meaningful funeral services.

Marketing Expertise

Connect with the right audience through compelling messages and effective channels to increase preneed and at-need volume.

Choice

Expand your preneed and at-need services with AFP's comprehensive range of services.

What We Do

Driving Growth

Grow your market share and client base exponentially using multiple marketing tools that fit how people live, work, and shop today.

Building Relationships

Increase customer loyalty and visibility in the community with carefully tailored aftercare programs and other community presentations.

Serving Every Family

Make sure you reach families of all economic statuses in your market with various AFP products.