About AFP

Terry G. Woodall

Chairman

From the chairman

I would first like to thank God for His grace and blessings in my life.

I firmly believe that family values and tradition are at the core of this organization.

We love what we do and are fully committed to improving the funeral industry while helping the public understand our services.

The funeral industry is using innovative concepts and adapting to new trends. Our mission is to provide our partner funeral homes with services that embrace these concepts and respond to these trends.

We would consider it an honor to be of help to you and your funeral home. I look forward to becoming part of your family.

From the President

At AFP, we believe our strength comes from the values that guide us: faith, family, and service. These are more than simple words; they form the foundation of everything we do.

We are deeply grateful for the tireless work of funeral directors and preneed professionals who compassionately serve families, often in their most difficult moments. Your dedication to honoring life and comforting others reflects the core principles we hold dear.

As a company rooted in faith, we strive to support you with integrity, respect, and a commitment to excellence. Together, we serve with the understanding that every life is precious and every family deserves the utmost dignity and care.

Thank you for supporting us in our mission to make a meaningful difference in the lives of those we serve.

With blessings and gratitude

Vincent W. Arena

President

Our Story

Since 1997, AFP has provided our partner funeral homes with marketing support, ongoing training, and a wide range of products and services uniquely designed just for them.

We are a financial and marketing organization dedicated to helping you successfully promote your funeral home, build customer loyalty, and increase both your preneed and at-need market share.

The members of the AFP family are funeral directors and insurance executives with many years of experience in designing, implementing and managing successful preneed programs nationwide.